For Sellers


When it comes to selling your Santa Fe Home, there are many marketing strategies that can be used to sell your property. To get the most for your investment in today’s market requires much more than the traditional model – the old 2-step plan of putting out a sign and placing the listing in MLS.
It takes a proven and strategic plan, correct pricing strategy, and aggressive marketing to get your property in front of the highest number of qualified buyers to result in a faster, more efficient sale for top dollar in today’s tough market.

My 6-Step Action Plan

I put your home in the Multiple Listing Service (MLS) – This allows your property information to reach every real estate agent in our area, and more importantly, their buying clients.

Once your property is entered into the MLS, our office then authorizes its syndication to literally hundreds of the most popularly-searched consumer sites immediately, dramatically increasing your listing exposure, and in turn, RESULTS.
My Extensive Web Presence: Nearly every buyer looking for a property in the greater Santa Fe area finds our listings on one of our powerful websites and national website partners. We feature our listings here, where buyers most often search for properties on-line. Here are just a few examples:

I also spend significant marketing dollars for enhanced profiles on,, and This provides the best on-line exposure for your listing and access to highly-qualified buyers.

Since we already know the largest percentage of buying prospects start their search online… I enhance your property’s presence on the Internet by creating a single-property website, branded virtual tour, and YouTube video. YouTube has the 2nd highest search traffic of any website, second only to Google. Our highly-optimized sites and video channel, combined with our marketing-savvy property descriptions, will push your listing to the top of these critical search engines.

I directly promote your listing to the top-selling agents in our area, specializing in your specific property type and location, via email blasts and broker open house tours. Unlike most agents, I email links to your unbranded single property website and virtual tour to all top agents, so they can easily forward the listing details to their buyer databases without making any changes.

One of the most powerful tools I have is my unique buyer database. Many of these individuals have expressed an interest in purchasing resort property in the Santa Fe area, or may know someone interested in purchasing. Once I take a new listing, the listing details will be shared with our team members, and an immediate mass email blast goes out to our database. In addition to mass emails to our existing database, I actively prospect for potential buyers by contacting other owners in your neighborhood. Over the years, I have found that many owners in the same area may have an interest in buying a second property, upgrading to a larger home or purchasing one with superior view or features. Even if others in the area have no personal interest, they may have friends or family who would like to be their neighbors. These combined strategies often prove to be the quickest and most effective ways to procure buyers for listings, and in turn, generate a quick sale for my clients.

What is a QR Code?
Your QR Code is a direct link to the Internet that will allow potential buyers to immediately access additional information about your listing. They can use their smartphone, tablet, iPad, or other device equipped with a QR Code Reader, to be connected to the mobile version of your online single property website! These handy, helpful and even FUN codes can be used in magazines, on signs, business cards, flyers, or just about any object or medium we use to promote your property for sale. QR Codes also give us the ability to track who’s visiting your site so we can follow up and gauge their interest! It’s just one more way I remain ahead of the competition to get your property sold for more money in the least amount of time possible.

I activate the latest advances in technology for your property listing. I start by confirming showing instructions with you and/or your renters and inputting this data into our showing schedule. Buyer agents and all other cooperating MLS agents will be able to confirm availability and schedule showings with our office from 8 am until 11 pm, 7 days a week. These showing agents will be prompted automatically via email to provide feedback after their scheduled appointment time. With a record of showing activity, I have the ability to update all agents who have shown your property in the past when any changes are made, such as a price adjustment or new features and photos that are added to your listing. This has proven to be a powerful tool to generate renewed interest in a property, and in many cases, a contract.
In addition to these tools, I am an aggressive social media marketer. I utilize Facebook, Twitter, and my blog to actively promote your property to our network of friends, family, local real estate agents, out-of-market real estate agents, and vendor partners…just to name a few.
These technology tools will keep your property front and center in the market and you actively engaged in the selling process. By using Aaron Borrego as your broker, I make sure my clients receive the most advanced marketing and reporting tools in the industry.